Photography sucker-punched me, reminding me of the first time I rode a surfboard across a wave. The search for perfection consumes and can’t be fulfilled. The perfect wave or the perfect image; both subjective and inevitably unattainable. Fortunately the journey is worth the gas bill. Jim Culley is a full-time teacher and
sports coordinator in the stunning Western Bay of Plenty, New Zealand.
Portrait Image: DIGGA

The Surfers Journal
White Horses Magazine
New Zealand Surfing Magazine
Aladdin Surf Magazine
Smorgasboarder Magazine
Slide Magazine
New Zealand Snowboarding Magazine
18 Seconds Magazine
Adventure Magazine
Kiwisurf Magazine



 “Jim has vaulted through the stages to become a well-published NZ photographer with a CV full of magazine spreads. His rise through the ranks has been impressively meteoric, reflective of his passion and drive”  Craig Levers (CPL)

“Jim brings enthusiasm and dedication to his photography-he excels in capturing the lifestyle and feel of any photo shoot whilst nabbing the highlights of the action as well. His work both in and out of the water is amongst some of the best in NZSteve Dickinson – Pacific Media Ltd – KSM – NZ Surfing Magazine – Adventure Magazine


Jim was the first New Zealand photographer to make the finals of the prestigious ‘Follow the Light’ international surf photography awards in 2013